Unless you are one of those super star Supermodels, every model needs a place to show off their “Look”. This Model’s business card is usually know as their Comp Card. This Comp Card displays a variety of portraits showing off the thing that sets them apart from all the other Models.
The people who hire models range from the ultra conservative to the eccentric artisan. With that very thought I have always recommended that a model have several Comp Cards that will appeal to a variety of “client” types. Not to further complicate this matter but in addition to the Comp Card each Model also needs a more extensive selection of the portraits displaying her “Look” in even more variety. This larger collection of images is called their “Portfolio” or their “Book”.
Some cities have a lot of variety of potential clients for Models while smaller cities may offer slim chances for a model to make a living (or even a little extra spending money). In our city of Atlanta there are few jobs for fashion modeling but quite a few jobs for character models. These character models are often called “Lifestyle” models. Character Modeling would be something like playing the role of a housewife, a mother, a fireman, business executive, etc. With that in mind our local models need to show variety in their portfolios and Comp Cards. As much as I adore the high fashion model comp cards the various executives that hire me to photograph models are usually not happy seeing those hunky bare chested male underwear models and those 6 foot tall leggy fashion models in bra and panties… These real world clients are usually looking for photo samples of a friendly personality, natural hair, and a nice smile.
I am by no means saying that a model’s portfolio and comp cards should be boring and plain… no no no… You still want your portraits to be powerful and even to include a bit of sex appeal. Like I said earlier I recommend a couple different Comp Card styles (better yet 2 different portfolio styles). For the happy Coca Cola client types you will want portraits with smiles, clean fresh faces, and action shots. For the more artsy clients you will want more creative portraits with elements of the unexpected and an added amount of sexy.
It is far better to have a couple Portfolios and 2-4 Comp Cards. This way you will have something for just about any client you might be interviewing with.
I’ve been hiring models for quite a number of years and I can assure you these couple of tips can get you the job or loose you the job…
Best of Luck !!!
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